Audi: what’s stopping you?
Audi is synonymous with German engineering at its best, and since 1966 has been owned by VW, representing the firm’s premium branded cars. Today, the shared DNA between Audi and VW is there for all to see, but what Audi stands for still holds true, which is quality, passion and innovation.
Interestingly, the company’s name comes from the surname of founder August Horch. ‘Horch’ translates as ‘listen’ in English – and in Latin becomes Audi. Etymology aside, if you’re interested in buying a new Audi, it may be wise to investigate Audi finance packages as an affordable way of getting behind the wheel, considering the brand’s premium stature.
Audi produces every size and shape of car, and the odds are that no matter what type of car you need – be it small city runabout, super fast sports coupe or supermini – an Audi lease deal will fill that void for you.
Audi has a reputation for quality, which is worth bearing in mind if you’re considering an Audi leasing plan. This year the Audi A1 won the coveted What Car? Car of the Year prize, whilst the Audi TT picked up the award for Best Coupe.
More recently, Audi was awarded five category titles in the British Insurance Security Vehicle Awards, underlining the company’s commitment to producing cars with excellent security credentials.
Whilst this high standard of quality does come at a hefty price – and you will find that similarly capable rival cars will be significantly cheaper – Audi leasing plans still represent excellent value for money. Shop around and compare prices on Audi lease deals online to find the most competitive offers – you could make significant savings and have your new car delivered direct to your driveway.
Audi: 40 years of ‘Vorsprung durch Technik’
This year, Audi can proudly announce that they have been publicly coining the phrase ‘Vorsprung durch Technik’ for forty years. The phrase, synonymous with the Audi Quattro and 100 models, which first went on sale in 1971, still accurately represents Audi’s approach to manufacturing and is literally translated as ‘advancement through technology’.
In the UK, Audi’s own sales figures show that their current range sold nearly 100,000 new cars in the UK in 2010, a 9.5% rise in sales from 2009. This trend of growing popularity is mirrored in terms of Audi leasing figures, which are increasing year on year with each stage of technological advancement, as people tap into this cost-effective way of driving a new car with all the extras.
Due to the success of their ‘Vorsprung durch Technik’ ethos and their approach to building and manufacturing ground-breaking, cutting edge cars, Audi insist on continuing the trend and are investing another €11.6 billion into technical development and innovation by 2015.
This means that prospective drivers considering an Audi lease deal over the next few years could have some nifty features to look forward to, including head-up displays, all LED lighting, Google mapping and wireless internet capability – all from the electronically adjustable driver’s seat.
With this in mind, it’s probably safe to say that Audi sales will continue to plot an upward graph, meaning that we can expect to see more new Audis on our roads in the near future.
If you fancy a brand new Audi in your driveway, the most affordable option of getting behind the wheel may be with an Audi lease deal. With numerous Audi leasing and Audi finance packages available online, you can select all your favourite options and have the car delivered straight to your door.