Audi: quality, passion and innovation
Audi is synonymous with German engineering at its best, and since 1966 has been owned by VW, representing the firm’s premium branded cars. Today, the shared DNA between Audi and VW is there for all to see, but what Audi stands for still holds true, which is quality, passion and innovation.
Interestingly, the company’s name comes from the surname of founder August Horch. ‘Horch’ translates as ‘listen’ in English – and in Latin becomes Audi. Etymology aside, if you’re interested in buying a new Audi, it may be wise to investigate Audi leasing packages as an affordable way of getting behind the wheel, considering the brand’s premium stature.
Audi produces every size and shape of car, and the odds are that no matter what type of car you need – be it small city runabout, super fast sports coupe or supermini – an Audi hire purchase deal will fill that void for you.
Audi has a reputation for quality, which is worth bearing in mind if you’re considering an Audi finance plan. This year the Audi A1 won the coveted What Car? Car of the Year prize, whilst the Audi TT picked up the award for Best Coupe.
More recently, Audi took home five category titles in the British Insurance Security Vehicle Awards, highlighting the company’s dedication to manufacturing cars with excellent security credentials.
Although you may find that rival cars will be significantly cheaper and similarly capable, Audi finance plans are still excellent value for money, as this high standard of quality justifies its price tag. Compare prices on Audi hire purchase deals online to find the most affordable offers on your chosen model – you could save money and have your new car delivered direct to your door.
Audi: 40 years of ‘advancement through technology’
This year, Audi can proudly announce that they have been publicly coining the phrase ‘Vorsprung durch Technik’ for forty years. The phrase, synonymous with the Audi Quattro and 100 models, which first went on sale in 1971, still accurately represents Audi’s approach to manufacturing and is literally translated as ‘advancement through technology’.
In the UK, Audi’s own sales figures show that their current range sold nearly 100,000 new cars in the UK in 2010, a 9.5% rise in sales from 2009. This trend of growing popularity is mirrored in terms of Audi hire purchase figures, which are increasing year on year with each stage of technological advancement, as people tap into this cost-effective way of driving a new car with all the trimmings.
Due to the success of their ‘Vorsprung durch Technik’ ethos and their approach to building and manufacturing ground-breaking, cutting edge cars, Audi insist on continuing the trend and are investing another €11.6 billion into technical development and innovation by 2015.
This means that prospective drivers considering an Audi finance deal over the next few years could have some nifty features to look forward to, including head-up displays, all LED lighting, Google mapping and wireless internet capability – all from the electronically adjustable driver’s seat.
With these enticing new technological features in mind, it’s probably a fairly safe bet that Audi sales will continue to plot an upward graph, meaning that we can expect to see more new Audis on our roads over the next few years.
If you’d like to get behind the wheel of a brand new Audi, you could have one delivered directly to your driveway with an Audi hire purchase deal. With a wide range of Audi finance and Audi leasing packages available online, you can have your pick of all the latest gadgets and find your dream new car at a price that won’t break the bank.