BMW: Great expectations – delivered
With a reputation and a brand identity that would make many companies sob with jealousy, BMW is virtually synonymous with luxury and style. Whether it’s a sedan, convertible or a big, bad SUV that you’re after, a new BMW carries expectations of near-perfect technology coupled with sophisticated style that is hard to beat.
As if their own brand weren’t prestigious enough, Bayerische Motoren Werke AG also produce cars under the Rolls Royce and Mini flags since their acquisition of Rover Group in 1994. They could hardly be in any more capable hands – in 2011, BMW beat
Mercedes-Benz and Toyota’s Lexus to be crowned ‘Top Luxury Brand Car Dealer’ in the USA; proof, if it were needed, that BMW is a company still on the up.
That success is mostly due to their famed
3-Series, sales of which make up nearly a third of total BMW sales worldwide. The first rolled out in 1975, and since then, according to James Disdale of Auto Express, has set the standard in the compact executive sector. So, when searching for BMW deals, online or otherwise, it is likely that these will pop up frequently, due to the sheer number of people that drive them.
It has to be said that prices can be rather steep for some models, but the age-old saying ‘you get what you pay for’ really rings true here – a new BMW is a real investment of your hard-earned money, with a guaranteed pay-back. In reference to the 3 series in general, the guys behind Top Gear have remarked that the quality of the build and feel is ‘exceptional’, but agree that it is a privilege that you pay for.
In other words, the BMW brand cannot be praised enough, but it’s certainly worth shopping around for BMW deals to see what’s out there before you commit to shelling out a large amount of cash.