Seat: Spanish flair, German efficiency
For years, Seat represented the stiff reality of Franco’s dictatorship in Spain, establishing a reputation for producing ridiculously square cars with fewer technological features than a toaster.
Thankfully, that dusty image has changed so much in the past couple of decades that the brand is now unrecognisable: nowadays, Seat is synonymous with sleek shapes and outstanding quality – making new Seat deals a lot more enticing for drivers.
It’s fair to say that, even in those dark ages, the then state-owned company still managed to produce funky cars like the Seat 600 – an ultra compact motor that made it in the European market, becoming a best-seller in Finland in the early 1970s.
Everything started to change for Seat when it was taken under the wing of the mighty VW group in 1986. The blend of Latin flair with German efficiency has given us some of the most imaginative designs of the last couple of decades, and this mixture is what Seat’s new slogan, ‘enjoyneering’ is all about.
Of course, the association with VW always leads us to make comparisons between similar models released by the two brands – however, where Seat really excels is in the field of looks and value for money.
New Seat models consistently boast high quality design. Specialists at What Car? agree that the
Seat Alhambra is incredibly spacious, practical and refined, with a gloriously smooth ride. High praise indeed – and it helped to earn the car the title of ‘MPV of the year’ for 2011.
Top Gear’s team have also expressed a certain fondness for the
Seat Leon, citing it as a perfect example of Seat playing to their strengths. They describe the Leon as solid, funky, stylish and with true Spanish flair.
As a 21st century leading manufacturer, Seat takes the environmental challenge very seriously, and the majority of its models have an Ecomotive version, complete with eco-friendly features that help to lower emissions and increase efficiency.
Shop around for new Seat deals online – you could make significant savings and have your new car delivered direct to your door!